Social media is now a way of life for reporters whether we like it or not. Twitter, Facebook and even Instagram can make it or break it for the modern reporter.
Here are three ways reporters should be using social media platforms.
1. Build Relationships
Social media allows journalists to reach a wide audience, share news quickly and engage interested readers. When you build the trust and those relationships then the community will start giving you more ideas and you can make more of an impact.
Social media is the perfect platform to brand yourself, share your voice, jump in on trending conversations and establish rapport with the audience.
2. Find Information
To keep up with emerging trends and what’s important to their audiences, journalists must monitor social media. You really can’t deny social media as a way to find out what people are thinking.
When news breaks, social media allows journalists to cover it quickly, find facts and engage those talking about the topic.
Journalists may even send out a tweet or a post looking for sources. Employers love when you can find a story iff sick media because it means so much more to do a unique story than get a story from a press release.
3. Drive Interest
Especially for younger audiences and millennials, social media is becoming the preferred news source. That means that if journalists want to reach this demographic, they need to establish a strong social presence.
By sharing stories on social media, journalists can grow their audience. Social media isn’t limited by subscriptions, so journalists can expand their reach more than they would have been able to by just posting the story on their website or blog.
Unlike traditional media, on social, readers give journalists an immediate reaction and direct feedback. Journalists can use this as an opportunity to engage with their readers and start a conversation.